ABOUT

Kokeb's photo

Hi, my name is Kokeb.

I’m an internationally certified coach who integrates coaching with first-hand experience inside workplace systems.

Before becoming a coach, I spent over 14 years working across five organizations, primarily in the nonprofit sector. My professional journey began in Ethiopia and later took me to Sudan, Uganda, and Denmark.

For more than eight years, I worked as an expatriate within the United Nations in Human Resources Management. My work spanned recruitment, HR operations, and Learning & Development. In L&D, I designed and managed virtual learning programs for international and multicultural audiences.

Working across these contexts broadened my understanding of work – not just as a position we hold, but as something influenced by culture, structure, and opportunity.

I’ve seen how organizational realities can both support and limit professional growth. With time, I became increasingly interested in the deeper questions people carry about their careers – questions about meaning, direction, and alignment.

My coaching journey began in 2018, initially alongside my work in Learning & Development. Over time, I’ve coached professionals across diverse cultural and organizational contexts and mentored managers in developing coaching skills as part of a leadership development program.

But more than formal roles and programs, coaching has been a deeply personal learning journey. Through training, practice, and reflection, it has continually shaped how I listen, how I ask questions, how I challenge my own assumptions, and how I understand the complexity of people’s professional lives. This work hasn’t always been continuous, and I think that’s part of what keeps the practice honest. 

I’m particularly interested in learning that deepens over time. I started Memmar Coaching to offer the kind of support I once needed – space to pause, make sense of what’s happening, and move forward with greater clarity. 

If you’re considering what might be next in your career, I’d be glad to support you.

→ You can read more about the story behind Memmar here.

What Memmar Means

Memmar (መማር) means learning in Amharic.

Memmar Coaching works from the understanding that meaningful career change – especially at mid-career – is less about quick answers and more about learning how to listen, reflect, and make sense of what’s changing.

Memmar exists for people who feel uncertain, or quietly disconnected, and want to find a direction that fits who they are now – without abandoning everything they’ve built.

The Focus

Career exploration in mid-career is different.

Earlier on, change may have felt easier.
Now, even when something isn’t working, change can feel risky.

This work creates space to make sense of what’s changing, reconnect with what still matters, and explore what a realistic next step might look like within the context of the career and circumstances you’ve already built. 

The focus isn’t on quick fixes – but on clarity you can trust.  

Read more at: Who is Memmar For?

How I Work

My approach combines a structured process for exploring career direction with deeper work on the beliefs and patterns that often get in the way of moving forward. That combination is what makes the work sustainable rather than just directional.

→ You can read more about my approach on the Services page.

“In a span of 8-9 weeks, I can definitely vouch for the progress I have made and a lot of clutter has been cleared in my life. 

Kokeb was not judgmental and her questioning technique was what gave fresh perspective to issues I was facing. I found her to be really supportive and very professional.”

A.S., Lawyer

“Kokeb provided me with great insight into my personal self and the way I manage others at work. 

She was able to remain objective and acted with true professionalism throughout the entire coaching journey. She made it easy for me to open up about my stories without feeling judged. “

B.O., Training and Wellness Corporate Manager

  • Associate Certified Coach (ACC) — International Coaching Federation (2021)
  • MBA in Coaching, Mentoring & Leadership — York St John University (2021)
  • Advanced Coach Training (ICF PCC level) — Coacharya (2020)
  • Licensed Firework Career Coach — ICF-accredited (2025)
  • Certified Clear Beliefs Coach — Clear Beliefs Institute, ICF-accredited – deeper exploration of beliefs & body based awareness (2024)
  • AI Literacy: Level 2 — Viva la Coaching Academy – responsible AI use in coaching and L&D (2025) 
  • Mental Health Literacy for Coaches — Institute of Coaching (2024)
  • Neuroscience for Coaches — Synaptic Potential (2022)
  • Unlocking EQ (Emotional Intelligence) — Six Seconds (2022)
  • Positive Intelligence (PQ) – Intro (2023) 
  • Society for Human Resource Management – Senior Certified Professional (SHRM-SCP) – (since 2017)
  • Coaching Supervision (ongoing) — with a qualified coach supervisor 
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